What are a few of the ways smartphones have shifted the way we consume media? - keep reading to discover more.

In the current digital age, mobile phones have become one of the most prevalent instruments that individuals are using to view videos and access media. Nowadays, many social media channels are providing endless feeds of brief, fast-paced videos, that are growing in popularity among smart device users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, showing that short form content is among the fastest growing media trends right now. These platforms enable users to see a collection of personalised material and react immediately, making these videos much more interesting and addicting than standard media. Short form videos are also being used regularly for news and academic functions, not just for home entertainment. Consequently, this trend is changing the way people are proactively looking for and counting on to get info, in a much faster, much shorter and more accessible format.

With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form media content, the . way in which individuals are getting their information is also evolving. People are increasingly turning towards internet news sources, rather than viewing television, to learn about the latest worldly affairs. However, simultaneously, due to a continuous flow of knowledge, people are coming to be overwhelmed by big quantities of content. In response to this, news organisations are re-engaging audiences by making short form content that is clearer and easier to follow. These days it is common to find news channels that have large followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this method has been very important for providing people with dependable and verified news sources, in a form they can readily follow.

In recent years, with the rise of digital media, the way in which people consume media has shifted significantly. For many years, conventional tv was the main source of home entertainment for most people. Nevertheless, from the advancement of streaming services, many viewers are turning away from set up television, particularly among younger individuals. Instead, worldwide media content analysis shows that more people are buying subscriptions to streaming services, which strongly evidences the switch in audience intake practices. These options are popular for allowing people to view the shows and films they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the marketplace.